Why authors should outsource

(Plus a quick writing update)

I just finished a project I’ve been working on for over six months, and it’s now off to first round edits. While I’m waiting for it to get back, I decided to take a couple of days off from actual writing and start getting organised for that projects publication.

As Indie authors, everything falls to us to organise (unless we have a personal/virtual assistant, which I hope to have eventually), and for my first book, Crush, I did everything except the cover design.

For this new book, when I thought about having to do the blurb, I broke out in a cold sweat. I absolutely hated writing the blurb for Crush, and it’s not something that comes naturally to me. Yes, I know I’m an author, and creative writing is something I love, but back cover copy and blurb writing is an art form, and it’s one I am not good at. I know the story inside and out, but distilling it down to its essence without seeming bland and without giving a laundry list of ‘this happens and then that happens’ is almost impossible for me.

I wrote a so-so blurb in order to get Crush out on time, but I knew that I would end up spending weeks trying to write one to get the next book out, and I didn’t want to delay the release of the next book simply because I couldn’t get my shit together and write a blurb.

So, I made the decision to outsource the blurb writing to someone I’ve never met, through fiverr, something I’ve never used.

The result was fantastic. My original blurb:

Tess Copeland’s beloved family tradition, the Crush Festival, is under threat from poor attendance and funding cuts and she needs to come up with a way to stop it from falling into the hands of an opportunistic councillor.

Up-and-coming singer Maddie Lambert wants a break from her hectic life and she’s hoping that spending some time away from the spotlight in small-town Chesterfield will help her regroup and refocus.

Tess and Maddie’s budding relationship gives them both a welcome distraction from their problems. But when disaster strikes and the Crush Festival seems doomed, and Maddie’s secret is exposed, they both need to decide what’s important in order to save the festival and Maddie’s career.

Now, that’s okay, and it gives you an idea about the story for sure, but emotive? Not overly.

The new one below, however, blows the original out of the water:

Summertime in Chesterfield means two very different things for teenagers Tess Copeland and Maddie Lambert.

For Tess, spending time with family and anticipating the annual Crush Festival goes hand-in-hand with the country air and the sweet smell of a cane fire. For Maddie, Chesterfield offers an escape from the demands of a reality that she’s just unable to run from.

This summer, however, there is one lit fire that’s even harder to contain than the massive bonfires that characterise the town’s summer spectacle, as young love and awakened passions smoulder in the shadows.

Amidst the turmoil of growing up and the pressures of youth and fame, can these two young women navigate the precipices of adulthood unscathed? Will Maddie and Tess be able to overcome the secrets of a small town and save the beloved festival before it’s too late? Find out in this touchingly sweet coming-of-age tale from SR Silcox–grab your copy today!

See how much more emotive the second one is? It’s much more interesting to read than mine.

And it made me realise something that I hadn’t really come to terms with until now – I suck at selling my own work because I don’t believe I’m good enough. My lack of confidence comes through in how I wrote the initial blurb. It’s unsure of itself, and though it did the job early on, it doesn’t take someone by the scruff of the neck and say READ THIS BOOK!

So without taking any time to make the decision, I went ahead and requested the blurb for the next book as well, and as soon as the job was accepted, I felt like a huge burden had been lifted from my shoulders. Everything that’s left to do to get the book out is on me, and those are things I’m looking forward to doing (except the covers – they’ll be outsourced as well).

And that means I can get started on my next project without having to take a month off to get this one finished and sorted, and then trying to get back into writing.

Which brings me to a quick writing update. In my last post in January, I said I had a goal of writing a minimum of 1,000 words a day, five days a week. I set that goal to start on the 1st of February, because I wrote January off thanks to a move back out west which really took it out of me mentally.

I bought myself a calendar and some stickers, and asked my wife to come up with a small treat every week if I hit my goals, and for some reason, it worked. Even though I took a week off in the middle of February (as you can see in the pic below), I still hammered my word count.

February's writing goals achieved

February’s writing goals achieved

 

Tracking my word count in a spreadsheet also helped enormously. I had a goal to hit 20,000 words for the month, and I ended up with over 27,000 words, which is amazing. I didn’t get the project finished in the month, thanks to that week off in the middle, but I did get it finished in the first couple of days of March when I wrote over 13,000 words over four days.

What’s the takeaway from all of this? A couple of things I think.

  1. Revise and improve your process, and you’ll start seeing better results.
  2. Know what your strengths and weaknesses are, and outsource the stuff that you really aren’t good at to people who are.
  3. Also, for me, setting an achievable goal, such as a minimum of 1,000 words a day over a 5-day week, and tracking my output over time has meant I far exceeded my own expectations.

It also means I can get to my other projects earlier than I expected, and maybe have some spare time to get stuck into some other ones which I have been pushing back for a few years now.

March is shaping up to be a great month, because I get to start the 3 book series I’ve been mulling over for almost two years, and with the next book due for release in May, it’s going to be a busy and exciting next couple of months.

I can’t wait to let you in on the details of the next book in the Girls of Summer series.

Happy writing!

Posted in LGBT+ YA, News, Self-Publishing, Writing Tagged with: , , ,

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